Multiple Channels: Combine phone calls, texts, home visits, and mailed letters. Families often respond differently depending on the method.
Warm Connections: Have trusted staff (teacher, counselor, coach, or liaison) make the contact rather than generic district outreach.
Relationship-Building First
Start conversations with care and curiosity, not attendance data.
Ask families what’s been hard about getting to school this year.
Emphasize belonging and that the student is missed.
Remove Barriers
Connect families with transportation help, health resources, childcare, or food supports when those are identified as obstacles
Coordinate with community partners to provide wraparound services
Positive School Experiences
Invite students to join engaging, low-stakes school activities (sports, clubs, art nights, welcome events).
Recognize and celebrate small improvements in attendance.
Leverage Peers & Community
Use student leaders, mentors, or family ambassadors to reach out. Sometimes hearing from another parent or peer is more effective.
Partner with faith-based groups or neighborhood organizations trusted by families.
Home & School Visits
Conduct supportive, non-punitive home visits that focus on listening and problem-solving.
If families won’t come to school, bring the school to them.
Consistent, Asset-Based Messaging
Frame attendance as a pathway to opportunities, not as compliance.
Reinforce that the district wants the student to succeed and belongs in the school community.
Quick Response Teams
Create small attendance teams that meet weekly to flag and follow up with unresponsive families.
Assign a point person for each student to avoid fragmented outreach.